Thursday, February 17, 2005

All the news…

Angus Lind writes for the T-P, and I thought you might enjoy some of his comments on slogans and mottoes chosen by newspapers.

“Slogans and mottoes were once standard equipment with dailies and weeklies, even after a fast-moving, plague-like attrition rate eliminated thousands of newspapers.”

Perhaps the best known is that of The New York Times: "All the News That's Fit to Print." Many prefer its satirical spinoff, "All the News That Fits We Print." Other colorful ones include The Atlanta Journal: "Covers Dixie Like the Dew," and the Chicago Tribune's unabashedly boastful, "World's Greatest Newspaper."

In Louisiana, The Times-Picayune touted itself as "Serving America's International Gateway Since 1837." And the New Orleans States-Item, in the 1970s, for whatever reason, billed itself as "The Lively One, With a Mind of Its Own." In Alexandria, the Weekly Town Talk called itself "A Fearless and Wide-Awake Democratic Newspaper."

Ranging outside our state, there are gems to be found. The Aspen Daily News, for example says: "If You Don't Want It Printed, Don't Let It Happen." The Mason Valley (Nev.) News declares itself: "The Only Newspaper in the World That Gives a Damn About Yerington." Turns out that several newspapers use this one, just simply insert the appropriate town name.

The Talledega (Ala.) Daily Home's motto is "Hometown Folks Serving Hometown Folks for Over 20 Years (Also Serving Sylacauga and Pell City)." In Kilgore, Texas, the Kilgore News Herald's slogans are "America's No. 1 Small City" and "Capital of the East Texas Oil Field."

The McKenzie (Tenn.) Banner proudly bills itself as "Your GOOD NEWSpaper!" There have been countless spoofs of newspapers through the years but there was one whose motto was "No News Is Good News."

Lind found these on an online list of mottoes maintained by Larry Lorenz, Professor of Journalism at Loyola University (New Orleans).


jbv's Competitive Edge 


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