Tuesday, February 15, 2005

What's all the fuss about blogging?

Following are observations on this exciting new communications medium by ZDNet Editor Dan Farber in a recent Tech Update.

What's all the fuss about blogging? It looks and smells mostly like writing, self-expression conveyed in a chronological format that invites comments and the inclusion of a variety of media types and links, similar to a Web page or e-newsletter. In fact, blogs (weB LOG) provide a way for non-programmers or HTML jockeys to present their writings, ramblings, diaries, rants, marketing spiel, political advocacy, research or whatever online communication with simple, yet increasingly powerful tools.

Are blog tools and the art of blogging revolutionary? No, but they are clearly superior to antecedent tools for online expression. Radio Userland, TypePad, Moveable Type and Blogger, among others, continue to innovate with new features and presentation capabilities.

Many blogging advocates believe that blogs are the most significant democratizing force since the rise of the Internet itself. Who needs the New York Times if you have access to a mass of literate, informed bloggers. Combine blogs with social networks and presence services (such as instant messaging and global positioning), and you have a new person-to-person, information-sharing connection fabric.

Veteran blogger Glenn Reynolds, describes blogging as "universal publishing."

"Modern technology -- especially the combination of easy Web publishing, cheap Web hosting, and rapidly spreading access to broadband Internet -- means that a single individual can compete with Big Media organizations on a surprisingly equal footing, if he or she picks the area carefully,"Reynolds wrote.

If individual blogs compete with established media outlets, so much the better. But, it's less about competition, and more about harnessing the content of blogs as a complement to established media and communications outlets. In fact, the more forward thinking media companies and corporations are integrating internal as well as external blogs into their mix as a way to leverage the immediacy and depth of the blogging world.


jbv's Competitive Edge 


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