Sunday, May 01, 2005

How to Avoid Blog Burnout...

Copyright 2005 Priya Shah. I am a serious fan of Priya's. She's not a top-level Internet marketing guru, but I think she has decided she will "keep it real," and without making outrageous claims you can't make it in that field. Today's topic, BTW, hits close to home.

Blogging is a time consuming process. It involves the process of gathering, reading, digesting and compiling information into a nice, meaty post that gives your reader an insight into the unique way you see and understand issues.

Most serious business bloggers have at least two or three blogs that they write simultaneously. I have ten, but don't update all regularly.

Bloggers are also extremely passionate about what they do. Their blogs are a labor of love and they often tend to lose track of time, reading, writing and updating their blogs.

But there's only so much time in the day and only so much abuse a body can take. So how do you avoid becoming a burned-out business blogger?

Here are a few tips to help keep you and your blog(s) fuelled up and running for the long haul.

1. Get your priorities right
Is starting a new blog really going to help your business (or personal) objectives? If not, then don't. Simple as that. Save your energy for the tasks that help you achieve your objectives.

2. Discard the chaff
Do you have blogs that are not "hot" anymore? If you have a blog that's not getting much traffic or is about a topic that no one wants to read about anymore, give it a quiet burial.

3. Grow up
Are you continuing to blog (whether it serves your purpose or not) out of some misplaced emotional attachment to your blog? Then you probably need a 12-step program.

Lots of blogs are abandoned everyday because they stopped serving their purpose, or more often, because the bloggers just grew up and moved to greener pastures. Find more appropriate ways to spend your time or promote your business.

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jbv's Competitive Edge 

1 Comments:

Blogger Priya Shah said...

Thanks for that very sweet and honest assessment of me, John. Yes you guessed right. Keeping it "real" is what I'm all about. :-)

7:29 AM  

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