EXTRA: Mobile Laundromat ...

MOBILE LAUNDROMAT RETURNS TO NEW ORLEANS TO PROVIDE FREE LAUNDRY SERVICES TO HUNDREDS OF LOCAL RESIDENTS
New Orleans Saints’ John Carney appearing courtesy of PLAYERS INC fluffs and folds for a cause
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WHO: The service is available to all local families in need of clean clothes

WHAT: Starting November 13th, the Tide CleanStart mobile laundromat returns to New Orleans to deliver some holiday cheer by helping families renew their sense of hope by providing clean clothes while they continue to rebuild their homes and lives.

• Families are encouraged to drop off their laundry to be washed, dried and folded by the Tide CleanStart team, free of charge.
• The Tide CleanStart mobile laundry facility contains 32 high-efficiency washers and dryers and has the capacity to do nearly 1,500 loads of laundry in the five day period the truck will be in the New Orleans area.
• The truck can do approximately 300 wash and dry cycles a day — equal to one year's worth of laundry for a single family.

Tide launched the Tide CleanStart program in partnership with America’s Second Harvest in October 2005 to fulfill the essential need of clean clothing for families in the areas affected by Hurricane Katrina.

WHY: Just months after the first anniversary of Hurricane Katrina, Tide understands there are families still struggling with everyday household tasks. By returning to New Orleans, Tide hopes to alleviate some of these pressures and continue its commitment to the area’s revitalization.

WHERE: Wal-Mart parking lot, 1901 Tchoupitoulas, New Orleans, LA, 70130

WHEN: Daily from Monday, November 13 to Friday, November 17 from 7AM – 9PM

** Photo and interview opportunities with New Orleans Saints’ John Carney appearing courtesy of PLAYERS INC: 2-6 PM on Tuesday, November 14th.

For more information:
Jen Cornella
DeVries Public Relations
jcornella@devries-pr.com
Office: 646.253.0219
Cell: 917.291.5200

Liza Martindale/Jennifer Fromm
DeVries Public Relations
lmartindale@devries pr.com/jfromm@devries-pr.com
Office: 212-891-0483/212-891-0444

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