Spam-Blogging, continued...
Guest article by Priya Shah
The SEO "black hats" are always far ahead of the technology and safeguards that these services can put in place.
Take down a few spam-blogs and hundreds more will arise.
Blogging evangelist and PR guru, Steve Rubel, sums up this dilemma rather well on his Micropersuasion blog.
He believes that its human nature for people to exploit new technologies, and that it's really up to the search engines to help put a stop to these by undercutting the economics of blogspam, much like they did with nofollow and comment spam.
But the trade-off is that such a move would also reduce any impact that blogs have on search results.
Fact: The more you abuse a technology, the less effective it becomes.
Spam blogging will force search engines like Google to change their ranking algorithms and eventually assign less value to links from blogs.
Unless they put in safeguards to prevent robots from taking over, its safe to assume that blogging will become less effective as an SEO tactic over time.
Of course, the spammers will then just have to find new avenues and means to spam the engines.
But why ruin a good thing in the first place? Blogs are much more than just tools for search engine optimization.
A blog can be a great tool for personal branding and building relationships with your website visitors and customers.
Instead of using blogs for spam, focus on building content-rich sites and getting high-value links to them.
Don't restrict yourself to just the SEO benefits of blogging.
Appreciate the value that blogs can add to your marketing and public relations strategy and use them the way they were meant to be used.
_____________________________________________
Priya Shah is the CEO of eBrand360. She writes on internet marketing, search engine optimization and business blogging. Subscribe to her http://www.blog-maniac.com/
_____________________________________________
Article Source: http://EzineArticles.com/
The SEO "black hats" are always far ahead of the technology and safeguards that these services can put in place.
Take down a few spam-blogs and hundreds more will arise.
Blogging evangelist and PR guru, Steve Rubel, sums up this dilemma rather well on his Micropersuasion blog.
He believes that its human nature for people to exploit new technologies, and that it's really up to the search engines to help put a stop to these by undercutting the economics of blogspam, much like they did with nofollow and comment spam.
But the trade-off is that such a move would also reduce any impact that blogs have on search results.
Fact: The more you abuse a technology, the less effective it becomes.
Spam blogging will force search engines like Google to change their ranking algorithms and eventually assign less value to links from blogs.
Unless they put in safeguards to prevent robots from taking over, its safe to assume that blogging will become less effective as an SEO tactic over time.
Of course, the spammers will then just have to find new avenues and means to spam the engines.
But why ruin a good thing in the first place? Blogs are much more than just tools for search engine optimization.
A blog can be a great tool for personal branding and building relationships with your website visitors and customers.
Instead of using blogs for spam, focus on building content-rich sites and getting high-value links to them.
Don't restrict yourself to just the SEO benefits of blogging.
Appreciate the value that blogs can add to your marketing and public relations strategy and use them the way they were meant to be used.
_____________________________________________
Priya Shah is the CEO of eBrand360. She writes on internet marketing, search engine optimization and business blogging. Subscribe to her http://www.blog-maniac.com/
_____________________________________________
Article Source: http://EzineArticles.com/
posted by John V at 8:36 AM
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